Better Labels,
Better Choices.
A campaign to put warning labels on unhealthy foods.
South Africa is starving for simple food labels.
Tobaco products have warning labels. Alcoholic drinks have warning labels. Unhealthy foods should, too.
Currently, food labels are confusing, overly technical, and usually hidden away at the back of packaging.
Simple warning labels, placed on the front of packaging, and indicating that products are high in sugar, salt or fat, are proven to be extremely effective, and would help us make better choices about the food we buy.
Those healthier choices would, in turn, reduce diseases and save lives. It would also save money, which individuals and the government currently have to spend on healthcare.
Campaign rollout and highlights.
The campaign launched in April 2023. Among other media, it included:
TV – with a reach of more than 5.5 million
Digital – with a reach of more than 13.5 million
PR – with a reach of 24 million
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Why
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How
What the campaign was – components/assets, where/media and when/timeline rolled out.
Results
Effectiveness/success
The Campaign
A few short paragraphs elaborating on the BLBC campaign.
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